Romina Massa's Blog

Bold strategies, sharp insights, and data-driven storytelling—explore how innovation meets impact in digital marketing, emotional intelligence, and beyond.

A dark blue digital background with glowing grid lines, bar charts, and a jagged upward-trending line graph. In the center, bold white text reads: “LinkedIn Algorithm Reality Check.” The design evokes a tech-forward, data-driven feel suitable for a professional LinkedIn article.

strategy, pro tips, linkedin

LinkedIn Algorithm Reality Check: Testing Frequency, Reach, and Engagement in 2025

Romina Massa

Jul 5, 2025 9:56:07 AM

If you’ve spent any time studying LinkedIn best practices, you’ve probably heard this one repeated o...

strategy, pro tips, linkedin

LinkedIn Reach Is Down. Here’s How to Fight Back (Strategically)

Romina Massa

Jun 30, 2025 6:57:00 AM

You’re posting. You’re showing up. And yet… crickets.

strategy, digital marketing, linkedin

The Art of the Newsletter Switch: How to Move Platforms Without Losing Your People

Romina Massa

Jun 28, 2025 1:15:32 PM

A vintage boxing-style promotional graphic with a dark reddish-brown background. Bold cream-colored text reads “Clean Repost” at the top and “Captioned Repost” at the bottom, separated by a centered star with “VS” in the middle. The design mimics an old-school fight night poster, emphasizing the contrast between the two reposting styles.

strategy, pro tips, linkedin

Clean Repost vs Captioned Repost on LinkedIn: What Actually Boosts Reach?

Romina Massa

Jun 21, 2025 8:00:57 AM

A cheerful, retro-inspired landscape graphic with the large pink text “LOVE YOURSELF” centered on a soft beige background. Below it, in smaller dark teal text, it says “(on LinkedIn)”. The design features playful orange and teal wavy lines, heart shapes, and yellow starbursts, giving it a lighthearted, mock-romantic vibe.

strategy, pro tips, linkedin

Mastering LinkedIn Engagement Strategies: Boost Your Visibility Through Self-Engagement

Romina Massa

May 31, 2025 8:14:05 AM

A line graph showing a steady decline in performance metrics on LinkedIn from May 21 to May 26. The chart is centered on a dark blue background with a light blue line indicating the drop. The visual emphasizes the impact of pausing engagement on platform visibility.

strategy, pro tips, linkedin

When You Pause, the Algorithm Doesn’t: How the LinkedIn Algorithm Works in 2025

Romina Massa

May 26, 2025 12:22:06 PM

What Is the LinkedIn Algorithm and Why Does It Matter? The LinkedIn algorithm determines who sees yo...

A minimalist white digital graphic with bold black sans-serif text that reads: “Fractional isn’t a title. It’s a survival strategy.” The phrase “survival strategy” is underlined in red for emphasis. The website “rominamassa.com” appears at the bottom.

strategy, leadership, career growth

Fractional Leadership Isn’t a Trend. It’s a Response.

Romina Massa

May 18, 2025 6:37:40 AM

A collage-style image featuring three candid “mom life” photos in Polaroid frames. Left: Romina and her young son with matching green face paint—hers a dragon, his a dinosaur—smiling close together. Center: Two young boys peeking out playfully from between couch cushions, surrounded by toys on a patterned rug. Right: Romina and her toddler daughter making identical exaggerated pouty faces, both dressed up—Romina in pearls, her daughter in a blue smocked dress. Below the images, a navy banner reads: “One Reason Motherhood Belongs on Your Resume: Transferable Skills.” The vibe is warm, real, and joyfully chaotic—an ode to caregiving as leadership.

strategy, experiences, job search

One Reason Motherhood Belongs on Your Resume: Transferable Skills

Romina Massa

May 12, 2025 7:59:50 AM

Comic book-style banner with the word “VIDEO” in bold red letters at the center of a yellow explosion, surrounded by dynamic motion lines, stars, and cartoon clouds on a blue halftone background—evoking energy, excitement, and attention.

strategy, social media, linkedin

Is Video Going to Be a Thing on LinkedIn?

Romina Massa

May 7, 2025 5:41:38 AM

Line graph titled “Content performance” showing a dramatic single-day spike in LinkedIn impressions. From January 18 to early April, impressions remain relatively low with gradual growth. On one day in mid-April, the graph shows a sharp peak reaching nearly 15,000 impressions, contributing to a total of 107,517 impressions—up 1,237.3% compared to the previous 90 days. The spike stands out clearly against the otherwise steady trend.

strategy, linkedin, analytics

Reflections from a Viral Moment: What One Spike Taught Me About Growth

Romina Massa

Apr 18, 2025 5:51:09 AM

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