Romina Massa's Blog

Bold strategies, sharp insights, and data-driven storytelling—explore how innovation meets impact in digital marketing, emotional intelligence, and beyond.

strategy, digital marketing, linkedin

The Art of the Newsletter Switch: How to Move Platforms Without Losing Your People

Romina Massa

Jun 28, 2025 1:15:32 PM

A vintage boxing-style promotional graphic with a dark reddish-brown background. Bold cream-colored text reads “Clean Repost” at the top and “Captioned Repost” at the bottom, separated by a centered star with “VS” in the middle. The design mimics an old-school fight night poster, emphasizing the contrast between the two reposting styles.

strategy, pro tips, linkedin

Clean Repost vs Captioned Repost on LinkedIn: What Actually Boosts Reach?

Romina Massa

Jun 21, 2025 8:00:57 AM

A cheerful, retro-inspired landscape graphic with the large pink text “LOVE YOURSELF” centered on a soft beige background. Below it, in smaller dark teal text, it says “(on LinkedIn)”. The design features playful orange and teal wavy lines, heart shapes, and yellow starbursts, giving it a lighthearted, mock-romantic vibe.

strategy, pro tips, linkedin

Mastering LinkedIn Engagement Strategies: Boost Your Visibility Through Self-Engagement

Romina Massa

May 31, 2025 8:14:05 AM

A line graph showing a steady decline in performance metrics on LinkedIn from May 21 to May 26. The chart is centered on a dark blue background with a light blue line indicating the drop. The visual emphasizes the impact of pausing engagement on platform visibility.

strategy, pro tips, linkedin

When You Pause, the Algorithm Doesn’t: How the LinkedIn Algorithm Works in 2025

Romina Massa

May 26, 2025 12:22:06 PM

What Is the LinkedIn Algorithm and Why Does It Matter? The LinkedIn algorithm determines who sees yo...

A minimalist white digital graphic with bold black sans-serif text that reads: “Fractional isn’t a title. It’s a survival strategy.” The phrase “survival strategy” is underlined in red for emphasis. The website “rominamassa.com” appears at the bottom.

strategy, leadership, career growth

Fractional Leadership Isn’t a Trend. It’s a Response.

Romina Massa

May 18, 2025 6:37:40 AM

A collage-style image featuring three candid “mom life” photos in Polaroid frames. Left: Romina and her young son with matching green face paint—hers a dragon, his a dinosaur—smiling close together. Center: Two young boys peeking out playfully from between couch cushions, surrounded by toys on a patterned rug. Right: Romina and her toddler daughter making identical exaggerated pouty faces, both dressed up—Romina in pearls, her daughter in a blue smocked dress. Below the images, a navy banner reads: “One Reason Motherhood Belongs on Your Resume: Transferable Skills.” The vibe is warm, real, and joyfully chaotic—an ode to caregiving as leadership.

strategy, experiences, job search

One Reason Motherhood Belongs on Your Resume: Transferable Skills

Romina Massa

May 12, 2025 7:59:50 AM

Comic book-style banner with the word “VIDEO” in bold red letters at the center of a yellow explosion, surrounded by dynamic motion lines, stars, and cartoon clouds on a blue halftone background—evoking energy, excitement, and attention.

strategy, social media, linkedin

Is Video Going to Be a Thing on LinkedIn?

Romina Massa

May 7, 2025 5:41:38 AM

Line graph titled “Content performance” showing a dramatic single-day spike in LinkedIn impressions. From January 18 to early April, impressions remain relatively low with gradual growth. On one day in mid-April, the graph shows a sharp peak reaching nearly 15,000 impressions, contributing to a total of 107,517 impressions—up 1,237.3% compared to the previous 90 days. The spike stands out clearly against the otherwise steady trend.

strategy, linkedin, analytics

Reflections from a Viral Moment: What One Spike Taught Me About Growth

Romina Massa

Apr 18, 2025 5:51:09 AM

strategy, leadership, personal branding

Why CEO Personal Branding Is a Strategic Business Asset in 2025

Romina Massa

Apr 8, 2025 11:25:15 AM

CEO personal branding has evolved from a nice-to-have into a strategic necessity. No longer confined...

Cartoon woman smiling and holding a glowing heart-shaped circuit board, surrounded by speech bubbles labeled ‘Email,’ ‘Ad Copy,’ ‘Landing Page,’ and ‘Personalized Message,’ with the text ‘AI Marketing Tools With Heart – Scaling Connection Without Losing Soul’ on a warm gradient background.

strategy, digital marketing, ai

Marketing with Heart: Using AI Tools to Scale Human Connection

Romina Massa

Apr 5, 2025 5:08:31 PM

From Hours to Minutes: The New Reality of Content Creation There was a time when creating a full cam...

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