In the Media
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Human-Centered Marketing: Romina Massa on Blending Traditional and Digital Strategies
Romina Massa’s approach stands apart from traditional marketing methodologies by targeting “one human at a time.” While similar to account-based marketing, her strategy emphasizes lead nurturing and relationship building in ways that acknowledge our shifting digital reality. “We’re moving towards a world of first-party data,” Massa explains, “We need to be connecting on a personal level. We cannot be connecting the way that we have been before.”
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Strategic Marketing Rooted in Storytelling, Trust, and Data
Meet Romina Massa—LinkedIn expert, full-stack digital marketer, and storytelling strategist—who brings two decades of corporate and agency experience to the table. In this episode of Treasure Coast Connector, Romina breaks down:
• Why authentic storytelling is the heart of modern marketing
• How ethical AI builds trust in an increasingly skeptical digital world
• The exact discovery process she uses to help clients show up strategically and human-first on LinkedIn
• Her viral journey sharing a personal autism-in-the-workplace story—and how it changed her business
Whether you’re a founder, solopreneur, or marketing lead wondering how to grow your brand without selling out your voice, Romina offers clarity, connection, and conversion with heart.
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Not an Impostor. A Survivor.
On neurodivergence, dignity, and the courage to show up differently. By Lilian Santini.