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Romina Massa's Blog

Bold strategies, sharp insights, and data-driven storytelling—explore how innovation meets impact in digital marketing, emotional intelligence, and beyond.

A vintage boxing-style promotional graphic with a dark reddish-brown background. Bold cream-colored text reads “Clean Repost” at the top and “Captioned Repost” at the bottom, separated by a centered star with “VS” in the middle. The design mimics an old-school fight night poster, emphasizing the contrast between the two reposting styles.

strategy, pro tips, linkedin

Clean Repost vs Captioned Repost on LinkedIn: What Actually Boosts Reach?

Romina Massa

Jun 21, 2025 8:00:57 AM

A cheerful, retro-inspired landscape graphic with the large pink text “LOVE YOURSELF” centered on a soft beige background. Below it, in smaller dark teal text, it says “(on LinkedIn)”. The design features playful orange and teal wavy lines, heart shapes, and yellow starbursts, giving it a lighthearted, mock-romantic vibe.

strategy, pro tips, linkedin

Mastering LinkedIn Engagement Strategies: Boost Your Visibility Through Self-Engagement

Romina Massa

May 31, 2025 8:14:05 AM

A line graph showing a steady decline in performance metrics on LinkedIn from May 21 to May 26. The chart is centered on a dark blue background with a light blue line indicating the drop. The visual emphasizes the impact of pausing engagement on platform visibility.

strategy, pro tips, linkedin

When You Pause, the Algorithm Doesn’t: How the LinkedIn Algorithm Works in 2025

Romina Massa

May 26, 2025 12:22:06 PM

What Is the LinkedIn Algorithm and Why Does It Matter? The LinkedIn algorithm determines who sees yo...

Comic book-style banner with the word “VIDEO” in bold red letters at the center of a yellow explosion, surrounded by dynamic motion lines, stars, and cartoon clouds on a blue halftone background—evoking energy, excitement, and attention.

strategy, social media, linkedin

Is Video Going to Be a Thing on LinkedIn?

Romina Massa

May 7, 2025 5:41:38 AM

Line graph titled “Content performance” showing a dramatic single-day spike in LinkedIn impressions. From January 18 to early April, impressions remain relatively low with gradual growth. On one day in mid-April, the graph shows a sharp peak reaching nearly 15,000 impressions, contributing to a total of 107,517 impressions—up 1,237.3% compared to the previous 90 days. The spike stands out clearly against the otherwise steady trend.

strategy, linkedin, analytics

Reflections from a Viral Moment: What One Spike Taught Me About Growth

Romina Massa

Apr 18, 2025 5:51:09 AM

A LinkedIn content performance report showing 28,943 impressions with a 463.3% increase over the past 90 days. The discovery section highlights 7,473 members reached, reflecting a 547.1% growth. A blue background features bold white text stating, “From 0 to 28,943 Impressions: The Power of Smart, Organic Growth.” The image visually represents the impact of strategic, data-driven content on LinkedIn growth.

pro tips, personal branding, linkedin

How to Grow on LinkedIn Without Ads [463.3% Growth in 90 Days]

Romina Massa

Mar 18, 2025 6:36:00 AM

LinkedIn growth strategy that works without spending a dime on ads.

Infographic-style visual with the title ‘How Do LinkedIn Creators Make Money?’ featuring four LinkedIn creators against a modern, geometric background.

digital marketing, personal branding, linkedin

How Do LinkedIn Creators Make Money? [Monetization Strategies You Need to Know]

Romina Massa

Mar 12, 2025 5:15:41 AM

If you've spent any time on LinkedIn, you've probably seen creators talking about building a brand, ...

digital marketing, linkedin, analytics

8 LinkedIn Growth Metrics You Need to Track

Romina Massa

Mar 6, 2025 9:42:34 AM

Most people approach LinkedIn growth like throwing spaghetti at the wall, hoping something sticks. B...

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