Romina Massa's Blog

Bold strategies, sharp insights, and data-driven storytelling—explore how innovation meets impact in digital marketing, emotional intelligence, and beyond.

An ornate, vintage-style banner illustration with the word “COMMENTS” in bold navy serif lettering across a curved golden scroll. The banner is surrounded by whimsical orange and red floral flourishes, swirls, and leaves, creating a warm, playful, and overly decorative aesthetic. The background is a soft cream color, giving it a hand-drawn, old-world charm.

strategy, pro tips, linkedin

Why LinkedIn Comments Are the Hidden Engine of Visibility (and Influence)

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Aug 3, 2025 5:08:25 AM

It’s not just your posts. It’s your presence, one comment at a time. This isn’t a new insight. It’s ...

A graphic banner with a light gray gradient background features the headline “Are LinkedIn Groups Still Relevant Today?” in elegant black serif font on the left. On the right, there’s a heart-shaped frame containing a close-up image of a computer keyboard with a red key showing a white heart icon. Blue decorative elements, including stars and curls, add a modern, inviting touch. The overall style is warm, professional, and visually engaging.

strategy, pro tips, linkedin

How to Use LinkedIn Groups to Grow Your Network, Authority, and Leads in 2025

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Jul 25, 2025 7:23:08 AM

LinkedIn Groups are having a quiet comeback. Not loud. Not viral. But strategic, intentional, and fu...

A dark blue digital background with glowing grid lines, bar charts, and a jagged upward-trending line graph. In the center, bold white text reads: “LinkedIn Algorithm Reality Check.” The design evokes a tech-forward, data-driven feel suitable for a professional LinkedIn article.

strategy, pro tips, linkedin

LinkedIn Algorithm Reality Check: Testing Frequency, Reach, and Engagement in 2025

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Jul 5, 2025 9:56:07 AM

If you’ve spent any time studying LinkedIn best practices, you’ve probably heard this one repeated o...

strategy, pro tips, linkedin

LinkedIn Reach Is Down. Here’s How to Fight Back (Strategically)

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Jun 30, 2025 6:57:00 AM

You’re posting. You’re showing up. And yet… crickets.

strategy, digital marketing, linkedin

The Art of the Newsletter Switch: How to Move Platforms Without Losing Your People

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Jun 28, 2025 1:15:32 PM

A vintage boxing-style promotional graphic with a dark reddish-brown background. Bold cream-colored text reads “Clean Repost” at the top and “Captioned Repost” at the bottom, separated by a centered star with “VS” in the middle. The design mimics an old-school fight night poster, emphasizing the contrast between the two reposting styles.

strategy, pro tips, linkedin

Clean Repost vs Captioned Repost on LinkedIn: What Actually Boosts Reach?

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Jun 21, 2025 8:00:57 AM

A cheerful, retro-inspired landscape graphic with the large pink text “LOVE YOURSELF” centered on a soft beige background. Below it, in smaller dark teal text, it says “(on LinkedIn)”. The design features playful orange and teal wavy lines, heart shapes, and yellow starbursts, giving it a lighthearted, mock-romantic vibe.

strategy, pro tips, linkedin

Mastering LinkedIn Engagement Strategies: Boost Your Visibility Through Self-Engagement

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May 31, 2025 8:14:05 AM

A line graph showing a steady decline in performance metrics on LinkedIn from May 21 to May 26. The chart is centered on a dark blue background with a light blue line indicating the drop. The visual emphasizes the impact of pausing engagement on platform visibility.

strategy, pro tips, linkedin

When You Pause, the Algorithm Doesn’t: How the LinkedIn Algorithm Works in 2025

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May 26, 2025 12:22:06 PM

What Is the LinkedIn Algorithm and Why Does It Matter? The LinkedIn algorithm determines who sees yo...

Comic book-style banner with the word “VIDEO” in bold red letters at the center of a yellow explosion, surrounded by dynamic motion lines, stars, and cartoon clouds on a blue halftone background—evoking energy, excitement, and attention.

strategy, social media, linkedin

Is Video Going to Be a Thing on LinkedIn?

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May 7, 2025 5:41:38 AM

Line graph titled “Content performance” showing a dramatic single-day spike in LinkedIn impressions. From January 18 to early April, impressions remain relatively low with gradual growth. On one day in mid-April, the graph shows a sharp peak reaching nearly 15,000 impressions, contributing to a total of 107,517 impressions—up 1,237.3% compared to the previous 90 days. The spike stands out clearly against the otherwise steady trend.

strategy, linkedin, analytics

Reflections from a Viral Moment: What One Spike Taught Me About Growth

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Apr 18, 2025 5:51:09 AM

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