CEO personal branding has evolved from a nice-to-have into a strategic necessity. No longer...
What Is the LinkedIn Algorithm and Why Does It Matter?
The LinkedIn algorithm determines who sees your content and how far it spreads. If you’re a business owner, creator, or consultant, understanding how the algorithm works is no longer optional. It’s essential for visibility and growth.
But here’s the catch: the algorithm doesn’t just reward smart content. It rewards constant presence. And that expectation? It comes at a cost.
The Three Metrics That Drive Visibility
- Dwell Time: LinkedIn tracks how long users spend reading or engaging with your post. More time = more reach.
- Engagement: Comments, shares, and reactions are signals of relevance. But not all engagement is equal: authentic interaction matters most.
- Consistency: Infrequent posting breaks your rhythm. And when you disappear from the feed, so does your reach.
Why Creators Burn Out (and Why It’s Not Their Fault)
Taking a break for a few days can feel like losing everything you’ve built. Visibility drops. Engagement tanks. And the pressure to keep showing up starts to erode the reason you started in the first place.
This isn’t just a platform quirk. It’s a structural reality that punishes stillness and prioritizes performance over people.
Sustainable LinkedIn Strategy: Balance Over Burnout
You can stay visible and stay human. Here’s how:
- Plan Ahead: Schedule content during breaks to maintain consistency.
- Engage with Intention: Don’t just comment to comment. Be thoughtful. Be real.
- Set Boundaries: LinkedIn is a tool, not your entire job. Use it wisely.
- Reflect and Reset: Regularly audit your strategy to protect your energy as much as your metrics.
Build Visibility Without Losing Yourself
The algorithm may not pause, but you can. And when you do, come back with clarity, strategy, and your full self intact.
Need support building a LinkedIn strategy that doesn’t burn you out? Let’s talk.
