Romina Massa's Blog | pro tips

A dark blue digital background with glowing grid lines, bar charts, and a jagged upward-trending line graph. In the center, bold white text reads: “LinkedIn Algorithm Reality Check.” The design evokes a tech-forward, data-driven feel suitable for a professional LinkedIn article.

If you’ve spent any time studying LinkedIn best practices, you’ve probably heard this one repeated o...

You’re posting. You’re showing up. And yet… crickets.

A vintage boxing-style promotional graphic with a dark reddish-brown background. Bold cream-colored text reads “Clean Repost” at the top and “Captioned Repost” at the bottom, separated by a centered star with “VS” in the middle. The design mimics an old-school fight night poster, emphasizing the contrast between the two reposting styles.

A cheerful, retro-inspired landscape graphic with the large pink text “LOVE YOURSELF” centered on a soft beige background. Below it, in smaller dark teal text, it says “(on LinkedIn)”. The design features playful orange and teal wavy lines, heart shapes, and yellow starbursts, giving it a lighthearted, mock-romantic vibe.

A line graph showing a steady decline in performance metrics on LinkedIn from May 21 to May 26. The chart is centered on a dark blue background with a light blue line indicating the drop. The visual emphasizes the impact of pausing engagement on platform visibility.

What Is the LinkedIn Algorithm and Why Does It Matter? The LinkedIn algorithm determines who sees yo...

A flat, cartoon-style digital illustration of a woman sitting at a desk, engaging with a glowing AI on a desktop monitor. The woman has long, dark brown hair with blue ends, light skin, hoop earrings, and wears a white and black graphic blazer over a black top. She holds a coffee mug in one hand and points at the screen with the other, smiling warmly. The AI on the screen has a friendly, glowing face and responds with a slightly imperfect speech bubble. Speech bubbles read: “What’s our tone today?”, “Let’s try a stronger hook.”, and the AI replies, “You try a stronger hook.” On the desk are two sticky notes—one says “clarity = cleverness,” the other “empathy first”—plus scattered papers and a keyboard. The background features a soft rainbow gradient, evoking a modern, techy yet warm and human-centered vibe.

I’ve spent hundreds of hours earning prompt engineering certificates, taking generative AI courses a...

A vibrant 2D digital banner featuring a cartoon-style woman on the right with expressive eyes, wavy black hair, and a patterned black-and-beige blazer. She is smiling and gesturing upward next to a glowing yellow lightbulb. On the left, bold white text reads: “HARNESSING AI FOR HUMAN-CENTERED CONTENT” across a vivid gradient background that transitions from orange to purple to blue. The composition is clean, balanced, and visually engaging.

Why Profile Views Matter More Than Impressions

A LinkedIn content performance report showing 28,943 impressions with a 463.3% increase over the past 90 days. The discovery section highlights 7,473 members reached, reflecting a 547.1% growth. A blue background features bold white text stating, “From 0 to 28,943 Impressions: The Power of Smart, Organic Growth.” The image visually represents the impact of strategic, data-driven content on LinkedIn growth.

LinkedIn growth strategy that works without spending a dime on ads.

A collage of job rejection emails from various companies, overlaid with the quote “It’s not you, it’s us.” and the title “The Personal Side of Job Hunting.

Job hunting isn’t just about sending out resumes and perfecting interview answers. It’s an emotional...

A collage of words on white paper, with “Authentic” prominently displayed in bold black font. Surrounding words include “Real,” “Genuine,” “Worthy,” and “Actual,” reinforcing themes of authenticity and trust.

For years, marketers have obsessed over branding, ensuring that every post, visual, and message alig...