In the grand tradition of job postings that demand a Nobel Prize-winning, Photoshop-wielding,...
You’re posting. You’re showing up. And yet… crickets.
The LinkedIn algorithm isn’t broken, but it’s definitely changed. Creators across the platform are reporting lower reach, glitchy comment sections, and a strange déjà vu loop of recycled posts and ads. If it feels like your best content is suddenly invisible, you’re not imagining things. But the good news? You still have control over your visibility if you adapt.
Commenting is the new content strategy
Commenting on high-engagement posts is one of the most effective ways to get seen. But not just any comment. Add insight. Add personality. Make it longer than a LinkedIn headline.
The algorithm favors conversational velocity. Posts with strong comment threads get boosted, and your comment becomes a mini billboard for your profile, especially if it earns reactions or gets pinned to the top. Follow high-performing creators in your niche. Comment early, and contribute something thoughtful or unexpected.
Mention LinkedIn (yes, really)
It sounds too obvious, but apparently it works. According to a post by Becca Chambers ✨, content that name-drops “LinkedIn” (without pandering) tends to perform better. Whether you’re offering critique, insight, or a trend observation, platform-specific content keeps readers, and the algorithm, interested.
Just don’t overdo it. Nobody needs a “Dear LinkedIn” thought dump every other day.
Polls are still algorithm gold
Polls are overlooked but still incredibly effective. The key is restraint and relevance. Keep answer options under 30 characters. Make the question bold, polarizing, or emotionally resonant. Then follow up with a strong comment to spark discussion.
Even without comments or likes, votes count as engagement. That makes polls a silent superpower for surfacing your content beyond your first-degree network.
Post, and then stay present
If you post and disappear, you’re missing the momentum window. The first 30 minutes are critical. Reply to every comment. Like the responses. Go leave comments on other posts while yours is fresh.
This isn’t just etiquette; it’s algorithm signaling. You’re showing the platform that your post is active, engaging, and worthy of more reach.
Try underused formats
The Services section? Surprisingly effective. Newsletters? Still strong for long-tail visibility. Diversifying your content type gives the algorithm more reasons to push you out of the dead zone. It also makes your feed more interesting to actual humans, which is the entire point.
The algorithm changed. So should your strategy.
This isn’t about chasing hacks. It’s about adapting to what works now. The algorithm still rewards consistency, authenticity, and connection. But it’s moving the goalposts.
So move with it. Build trust. Build conversations. Build in public, and make it personal.
What tactics are helping you stay visible right now? I’m watching trends and testing in real time. Let me know what’s working for you.
