It’s not just your posts. It’s your presence, one comment at a time.
This isn’t a new insight. It’s just one that most people still underestimate.
I’ve watched my comments outperform my posts, spark new client conversations, and quietly drive reach while everyone else obsesses over content calendars.
So when a single comment I made hit 21,000+ impressions in under 48 hours (no hashtags, no image, no CTA) I wasn’t surprised.
It’s one thing to give honest feedback.
It’s another to create the kind of relationship where that honesty lands.
Simple. Real. And, as it turns out, highly effective. But here’s the part that really caught my eye:
💡 Nearly half of my discovery that week came from comments.
According to my LinkedIn analytics, 47.1% of my appearances in other people’s feeds didn’t come from posts. They came from comments.
Comments = Distribution
When you comment thoughtfully on someone else’s post, you’re not just engaging; you’re distributing your expertise in their algorithm window.
📈 LinkedIn’s algorithm actively boosts comments with substance, according to its own engineering team. That means when you drop a strong insight under someone else’s post, you show up in more feeds, not just the original poster’s.
Better yet? Those comments become mini calling cards for your brand.
Comments Build Context, Not Just Reach
One sentence in a post might get you views.
One comment under the right person’s content? It gets you conversation.
- Signals your values
- Demonstrates your voice
- Invites DMs, invites, and opportunities
The Strategy That Works in 2025
Want to grow on LinkedIn without posting daily?
Here’s a simple (and data-backed) system I’ve shared (and used) consistently:
- ✅ Comment daily on 5-10 high-visibility posts in your niche
- ✅ Make each one at least 15 words long (LinkedIn weights longer comments more heavily)
- ✅ Add value without selling
- ✅ Engage with replies. Conversations keep comments visible longer
This method doesn’t just boost reach. It positions you as thoughtful, credible, and present.
TL;DR
Posts get the spotlight.
Comments build the network.
And relationships, the kind where honesty lands, are built in the replies.
So if you’re not showing up in the comments, you’re not really showing up.
