This isn’t a new insight. It’s just one that most people still underestimate.
I’ve watched my comments outperform my posts, spark new client conversations, and quietly drive reach while everyone else obsesses over content calendars.
So when a single comment I made hit 21,000+ impressions in under 48 hours (no hashtags, no image, no CTA) I wasn’t surprised.
It’s one thing to give honest feedback.
It’s another to create the kind of relationship where that honesty lands.
Simple. Real. And, as it turns out, highly effective. But here’s the part that really caught my eye:
💡 Nearly half of my discovery that week came from comments.
According to my LinkedIn analytics, 47.1% of my appearances in other people’s feeds didn’t come from posts. They came from comments.
When you comment thoughtfully on someone else’s post, you’re not just engaging; you’re distributing your expertise in their algorithm window.
📈 LinkedIn’s algorithm actively boosts comments with substance, according to its own engineering team. That means when you drop a strong insight under someone else’s post, you show up in more feeds, not just the original poster’s.
Better yet? Those comments become mini calling cards for your brand.
One sentence in a post might get you views.
One comment under the right person’s content? It gets you conversation.
Want to grow on LinkedIn without posting daily?
Here’s a simple (and data-backed) system I’ve shared (and used) consistently:
This method doesn’t just boost reach. It positions you as thoughtful, credible, and present.
Posts get the spotlight.
Comments build the network.
And relationships, the kind where honesty lands, are built in the replies.
So if you’re not showing up in the comments, you’re not really showing up.
If these insights got your wheels turning, wait until we talk about your brand. My DIY Digital Strategy Call is made for this: custom, practical, and fast. You bring the info. I bring the right frameworks in a PDF. Ready to see what this looks like with your name on it? Book your call today.