Is Video Going to Be a Thing on LinkedIn?

Spoiler: It already is. But let’s break it down.

TL;DR (For the Skimmers)

• LinkedIn video viewership is up 36% year-over-year
• The platform is testing TikTok-style vertical feeds
• Short-form video = 2x higher completion rate
• Video posts get 5x more engagement than static ones
• Live video? 7x more reactions
• LinkedIn is launching its own original video shows

Why This Isn’t Just a Trend

Video isn’t new. But LinkedIn has always been slower to adopt “real-time” content formats. That changed in 2025.

According to LinkedIn’s own blog, video creation on the platform is growing twice as fast as any other content type. That means your competition is already pressing “record.”

And the audience? They’re showing up: watching, clicking, sharing. Completion rates for short-form content are through the roof, especially for videos under 30 seconds.

📊 Key Stat: Video viewership up 36% year-over-year

The Platform Is Changing to Match

If you still think LinkedIn = résumés and thought leadership essays, here’s what’s new in 2025:

• Vertical video feeds, TikTok-style –  Axios seems to think so
• Original LinkedIn video shows to retain creators –  Business Insider reports it
• Enhanced video analytics and monetization tools – part of their creator program revamp

This isn’t a casual experiment. It’s infrastructure. LinkedIn is reshaping its entire ecosystem around video-first behavior.

So, Who Should Care?

If you’re in:

• B2B marketing
• Sales or consulting
• Thought leadership or coaching
• Executive comms or employer branding

…video isn’t much of an option these days. It’s the fastest way to build trust and stand out.

Still writing long-form posts hoping for leads? Great, but imagine pairing that with a 45-second video that triples your reach and makes people feel something.

Okay But… What Do I Post?

Glad you asked. Start here:

📌 3 Video Formats That Work on LinkedIn (No Ring Light Required)

• Quick tips – Teach one thing, 30–60 seconds
• Behind-the-scenes – Day in the life, process breakdowns, mini-vlogs
• Hot takes – Share your POV on industry news or bad marketing habits

📈 Bonus: Post native video (not YouTube links), and always add subtitles.

The Algorithm’s Already Watching

If you’re waiting for the “perfect” moment to start creating video content on LinkedIn, you’ve missed it. The platform has already shifted.

This isn’t about going viral. It’s about being visible, being human, and staying relevant in a format that performs.

You don’t need to dance. But you might want to think about showing up to the party.

...

Hi, I’m Romina.
Neurodivergent. Emotionally intelligent. Strategically overstimulated.
I show up as myself: high-functioning, low-filter, all heart.