If you’re hitting the "Repost" button on LinkedIn thinking you’re helping the original poster—or your own visibility—think again.
A clean repost is when you share someone else’s content without adding your own commentary. You simply click “Repost” and let it fly.
To LinkedIn’s algorithm, this is a low-effort signal. It doesn’t treat the action as “new content.” As a result, the reach is often negligible.
Think of it like retweeting with no comment. it rarely leads to conversation.
This is when you hit “Repost” and add a custom caption. It can be:
LinkedIn treats this like an original post. That means better distribution, more visibility, and increased engagement.
It’s not just resharing. It’s reframing—and that matters.
| Feature | Clean Repost | Repost with Caption |
|---|---|---|
| Treated as new content? | No | Yes |
| Reach potential | Low | Higher |
| Helps OP’s reach | Rarely | Sometimes |
| Helps your visibility | Very little | Yes |
| Encourages engagement | No | Yes |
Short answer: Not as much as we think.
Clean reposts don’t always:
Even well-intentioned support falls flat here. The algorithm ignores what looks like a copy-paste signal.
This kind of interaction feeds the algorithm and actually supports the original content.
A clean repost is easy but ineffective.
If you want to:
Don’t just echo. Add your voice.
Want to stop posting into the void? Let's fine-tune your strategy so it reflects you and reaches the right people.